One of the things I learned during the course of talking to business owners over the past few months is that, especially for small businesses, they are either not on Reels at all, not consistent with Reels, or don’t know where to start with posting Reels.
All (or most) businesses now know the importance of social media for increasing awareness for their products and services and as a way to convert followers into sales, HOWEVER, many don’t have the bandwidth the produce the Reels themselves, or at least think they don’t. I don’t blame them, they’re busy running their businesses! Who has time to devote to learning all the nuances to all the platforms, researching the markets on social, keeping up with the trends and new tools, shooting videos and photos, editing them, adding music and captions, and then writing the captions and finding the relevant hashtags…. ? (And more…)
So, I at least want to take away some of that mental load and help you figure out what to post.
In a perfect world, you would have an overall social media strategy as part of your big picture marketing strategy and ecosystem. That would mean having posts ready to go and scheduling them to post in advance that are aimed at and aligned with the stages of awareness of your ideal clients and customers. BUT, the reality is that you can only wear so many hats… so if you don’t know what to post each day, this is how I can help!
Reels can be super simple to put together for your business, so each week I’m providing content prompts for businesses to use as a jumping off point.
On Instagram, I’ll post a week’s worth of ideas in the link in my bio. The prompts will change each week but you can use them for ideas or tweak them to suit your business specifically. I’ll include directions on how to use the prompts and links to the trending sounds (if there is one.)
I’ll also provide an example of how to tweak the prompt for your business on my Instagram feed. So make sure you’re following me on Instagram at christieomedia to get the prompts!
Because they’ll disappear and new ones will appear each week, make sure you sign up for my email list so you can get all of the prompts AND MORE. Remember: Find your own voice or adapt your brand voice to these prompts so they can be authentically and genuinely YOU!