Many people think artificial intelligence is just going to come in and replace social media managers or content creators but I don’t. At least not anytime soon.
It’s missing that “human” element. It still NEEDS that human element.
I DO believe, though, that it can be used as a valuable starting point in content creation, especially if you are having trouble coming up with content ideas as a business and you’re doing your own social media. That’s why I want to help you find content ideas easily using AI.
The biggest obstacle to successful social media is consistency and the biggest obstacle to consistency is finding content ideas.
Example: It’s 3 p.m. and you still haven’t posted because you’re stuck and then you only post when you’re inspired and then there’s just no growth. Or worse, no sales.
I see you. (We’ve all been there.)
This is where AI platforms like ChatGPT and Jasper.ai come in.
There is a free version of ChatGPT that pulls from data up to the year 2021 and a paid version that has applications that are more up-to-date. Same with Jasper. But just try out the free version to see how you can use it for content creation ideas for your business and whether it makes sense to sign up for the more robust features of the paid versions of each.
So the question is: How can you use AI to help create content for your business? I’m going to share with you some prompts that you can plug into either of these AI applications to come up with 30 days of content ideas for each prompt. Keep asking questions, oh, like 12 questions, get 30 answers for each and you have basically a year’s worth of content ideas. All you have to do here is plug in your industry or business to the prompts. Obviously you don’t have to use every single one if what it shares with you isn’t relevant, but it is a GREAT starting point. And I will warn you: It’s a rabbit hole! You can create your own prompts and keep adding these to your giant bank of content ideas that you can use over and over again!
Below are the promps and below that I’ll share how to use these prompts in creating your content:
- What are 30 paint points for (insert industry here)? Example: What are 30 pain points for people who use 3D printing? Once I received the answers for this, I saw a whole bunch of other questions I could address for people who use 3D printers. The list and idea inspiraton went on and on. I also used: What are 30 pain points for businesses who do their own social media? As you could imagine, that list went on and on too. Answering people’s questions and solving their pain IS HUGE for content creation.
- Create 30 social media posts for (insert industry here). Now take one of those topics and ask it to create 30 topics around that topic. For instance, I asked a broad question: “Create 30 social media posts for the restaurant industry”. One of the prompts was “food allergies.” So now ask “Create 30 topics for social media about food allergies and restaurants.” And there you go, 30 MORE ideas for content that you can spotlight if you’re a restaurant.
- What are 30 of the most popular searches on Google for (insert industry)? I searched for “skincare industry” and the “mortgage industry” and there were 30 of the most-searched topics. Take those topics and use them to create even more topics! For example, I asked “What are 30 social media posts for “Mortgage prequalification”? And voila! 30 post ideas for mortgage prequalification. DONE.
HOW TO BUILD YOUR BANK OF CONTENT IDEAS
Now that you have access to all of these content ideas in just a couple clicks, what are you going to do with them? Where will you store them? How will you access them?
This, by the way, is just ONE WAY to get access to unlimited content ideas. I have so much more to share, but this – this above is creating content based on what people are ALREADY searching for. Here’s how to optimize it all in your business:
- Create a doc or spreadsheet in Google docs or Google Sheets for your ideas. Spend some time asking these questions on the prompts and put them all in one place.
- Pick 5 ideas (or one idea repurposed in 5 different ways!) And record your videos or create your content in one day. For instance, you can use one idea and make it into a TikTok, send it to Instagram and Facebook as a Reel on one day, do a carousel of tips or a tips card and make another TikTok or IG of just static tips on the screen, use another tip as a quote card of wisdom that you share with your clients about that topic (which you could also turn into a quick video…) Do you see how you can turn one piece of content and one content idea into many?
- These ideas can also be used as part of your hook! Using these keywords in your content will help your content come up in searches and it will also help the platform categorize your content so that it is shown to the right people! That means getting into the algorithm right!
Now, if you don’t want to spend this time creating your own year of ideas, I can support you in that. Make sure you book a call with me so I can do it for you! You can do that here. Businesses have limited time so this will free you up!
Need more prompts? Grab my weekly social media prompts (which includes trends each week.) OR maybe your videos are just “ho-hum” and you want to supercharge them? Grab my bundle on how to supercharge your reels! (Which comes with a full content calendar so you can organize everything!)