There’s a chance that right now you’re looking back on your week on social media and thinking that you were more “reactive” than “proactive” this week, and wishing it were the other way around.
Sometimes posting and flying by the seat of your pants pays off because you have a vision and you want to execute it right away. Sometimes that means you post only when you feel like it, which gives you no chance to get into the platforms’ algorithm and stay there.
For a longer, big-picture strategy, that’s not sustainable.
Here some ways to build a content strategy that you can create content for:
- Begin with WHO you’re creating this content for in mind, first and always. Identify your ideal customers and their biggest pain points, wants, and needs. How do they actually *feel,* who are they?
- How can you use the 3 Es of content creation for your business and ultimately “make people feel things?” What content can you create that EDUCATES, creates EMOTION, or ENTERTAINS? Strive for at least one of these with every post you do. (If you can hit all three in one post – that’s magic!)
- Brainstorm your educational posts, your emotional posts, and your funny posts.
- Pick ONE DAY of each week to content create, then try to create at least seven posts in one day, one sitting. This is called “batching content.” Then, schedule one post for each day. (If you have more, BONUS!)
- If you can’t create seven, try five. (Monday through Friday.)
- If you can’t create seven, try 3-4 and strive for more each week.
Batching content helps you to be able to actually focus on your business rather than stress out each day because you’re staring at the clock knowing you haven’t posted a single thing yet. Eventually, you will get into a flow and creating content will become easier.
This process may be difficult for you at the beginning because you may not know where to start, but KEEP GOING. You will figure it out and you have to start somewhere.
Once you start posting consistently, pay attention to the likes & shares of your posts and create MORE of what’s been successful.
This process is also good for realizing after a while that you DON’T WANT to be the one person creating content. That’s OK TOO! You may want to outsource this.
If you need help, I do brainstorming & training workshops to get you started, one on one coaching so we can get a system down for your content creation and planning, and in some cases, I can create the content for you. Until then, be sure to follow me on Facebook, Instagram, and TikTok where I offer regular tutorials on content producing!