Author: christie

Many people think artificial intelligence is just going to come in and replace social media managers or content creators but I don’t. At least not anytime soon.

It’s missing that “human” element. It still NEEDS that human element.

I DO believe, though, that it can be used as a valuable starting point in content creation, especially if you are having trouble coming up with content ideas as a business and you’re doing your own social media. That’s why I want to help you find content ideas easily using AI.

The biggest obstacle to successful social media is consistency and the biggest obstacle to consistency is finding content ideas.

Example: It’s 3 p.m. and you still haven’t posted because you’re stuck and then you only post when you’re inspired and then there’s just no growth. Or worse, no sales.

I see you. (We’ve all been there.)

This is where AI platforms like ChatGPT and Jasper.ai come in.

There is a free version of ChatGPT that pulls from data up to the year 2021 and a paid version that has applications that are more up-to-date. Same with Jasper. But just try out the free version to see how you can use it for content creation ideas for your business and whether it makes sense to sign up for the more robust features of the paid versions of each.

So the question is: How can you use AI to help create content for your business? I’m going to share with you some prompts that you can plug into either of these AI applications to come up with 30 days of content ideas for each prompt. Keep asking questions, oh, like 12 questions, get 30 answers for each and you have basically a year’s worth of content ideas. All you have to do here is plug in your industry or business to the prompts. Obviously you don’t have to use every single one if what it shares with you isn’t relevant, but it is a GREAT starting point. And I will warn you: It’s a rabbit hole! You can create your own prompts and keep adding these to your giant bank of content ideas that you can use over and over again!

Below are the promps and below that I’ll share how to use these prompts in creating your content:

• What are 30 paint points for (insert industry here)? Example: What are 30 pain points for people who use 3D printing? Once I received the answers for this, I saw a whole bunch of other questions I could address for people who use 3D printers. The list and idea inspiraton went on and on. I also used: What are 30 pain points for businesses who do their own social media? As you could imagine, that list went on and on too. Answering people’s questions and solving their pain IS HUGE for content creation.
• Create 30 social media posts for (insert industry here). Now take one of those topics and ask it to create 30 topics around that topic. For instance, I asked a broad question: “Create 30 social media posts for the restaurant industry”. One of the prompts was “food allergies.” So now ask “Create 30 topics for social media about food allergies and restaurants.” And there you go, 30 MORE ideas for content that you can spotlight if you’re a restaurant.
• What are 30 of the most popular searches on Google for (insert industry)? I searched for “skincare industry” and the “mortgage industry” and there were 30 of the most-searched topics. Take those topics and use them to create even more topics! For example, I asked “What are 30 social media posts for “Mortgage prequalification”? And voila! 30 post ideas for mortgage prequalification. DONE.

HOW TO BUILD YOUR BANK OF CONTENT IDEAS

Now that you have access to all of these content ideas in just a couple clicks, what are you going to do with them? Where will you store them? How will you access them?

This, by the way, is just ONE WAY to get access to unlimited content ideas. I have so much more to share, but this – this above is creating content based on what people are ALREADY searching for. Here’s how to optimize it all in your business:

• Create a doc or spreadsheet in Google docs or Google Sheets for your ideas. Spend some time asking these questions on the prompts and put them all in one place.
• Pick 5 ideas (or one idea repurposed in 5 different ways!) And record your videos or create your content in one day. For instance, you can use one idea and make it into a TikTok, send it to Instagram and Facebook as a Reel on one day, do a carousel of tips or a tips card and make another TikTok or IG of just static tips on the screen, use another tip as a quote card of wisdom that you share with your clients about that topic (which you could also turn into a quick video…) Do you see how you can turn one piece of content and one content idea into many?
• These ideas can also be used as part of your hook! Using these keywords in your content will help your content come up in searches and it will also help the platform categorize your content so that it is shown to the right people! That means getting into the algorithm right!

Now, if you don’t want to spend this time creating your own year of ideas, I can support you in that. Make sure you book a call with me so I can do it for you! You can do that here. Businesses have limited time so this will free you up!

Need more prompts? Grab my weekly social media prompts (which includes trends each week.) OR maybe your videos are just “ho-hum” and you want to supercharge them? Grab my bundle on how to supercharge your reels! (Which comes with a full content calendar so you can organize everything!)

Businesses, DO NOT GO DARK on your social media when there are impending emergencies happening, like for instance, a hurricane coming (like Florida is experiencing right now.)

In fact, sometimes, these are the best times to engage with your followers, get involved with your community, and become a RESOURCE for them!

I’m going to share examples of how you can do that so that you can plan in advance, or if you’re in Florida, you can execute any of these right now.

Some industries have built-in content when it comes to hurricane preparation, like real estate, mortgage, insurance, even restaurants.

For instance, as a real estate agent, you can post:

• Graphics with hurricane preparation kit lists
• Live videos or video demonstrations of how to prepare your home or certain parts of a home (like a pool) for a hurricane
• Realtime, live updates on where to find plywood or other supplies
• What else you can do to prepare like take photos of important items around your house
• Photos of evacuation zones (all public record)
• Anything that has to do with securing your home or property
• What YOU’RE DOING to prepare yourself and your family and/or your staff!

You can post anything hurricane-related in any field related to your industry too.

Some examples I’ve seen are:
When water runs out, some breweries began offering bottled water with their branding on it. Not only is this a great way to get involved in the community and help, but it’s great social content too (and you’ll get TV coverage for it!)

Whatever business you’re in, if you find a way to help in the community, filling or offering sandbags, offering free plywood if you’re a construction company, etc. use this as social content also!

You can update people on the hours of operation for your business via social media yes, and you should, but also if you are a brick and mortar, maybe you’re boarding up, or if (like near me), you’re located on a Main Street, the whole Main Street is boarded up. THAT’S VISUAL! Keep an eye out for visual elements from your town that you can post on social media.

If you know of other businesses that are helping or offering something, post about that! Social content does not have to be just about YOU. It’s there to be an additional way for you to SERVE.

BEFORE THE STORM

Before anything happens, and if you want to get into the meme game, post your funny memes! Those WILL get shared, as people tend to laugh through the tears and connect in situations like these.

AFTER THE STORM

But, when it’s over, always gauge the situation before you make light of it. If it’s a terrible situation, as a business, you might want to lay off the memes afterward. However, if it was a lot of hype and very little damage and more importantly, no one got hurt – let the memes fly!

After the storm, you can post:
-Updates about your business and how it fared in the storm
-Updates on hours
-If you spot a need within your neighborhood that you can fill, FILL IT! And take photos and post about it!
-If you see damage, take photos and share those
-If something worked well for you that you did to prepare or you found a life hack that worked, let people know so they can use that information too

How to create this content:

Reels:

• Find trending sounds to show the behind the scenes process of you preparing
• Find trending sounds for you to put helpful tips on the screen

Text:

• ASK QUESTIONS! Like this: https://www.facebook.com/WWOJ99.1/posts/pfbid02Kyrm5PBkgMU8gt5cmQUokmwz3Jkm5mUUg99grmfE1x8rswQ7AfLnxSHfAg652qjql
• Polls
• Questions about what their must-haves are
• Questions about boarding up or pets

Photos/Memes/Graphics with lists or tips

Here’s a resort giving updates: https://www.instagram.com/p/Ci-YKaeMu6x/?fbclid=IwAR2j6dN528bRmNshcElKYEzTcjSElqJa3Po12IYGesO_t_WLPn7fOsDOto8

And I’ll never forget this one from when I worked in news during Hurricane Harvey, this mattress store owner became famous for the way he became an asset to his community by offering shelter. You may have even heard of him, too. Mattress Mack!

1. So, make sure you’re following the accounts of TV News, city and county officials, and emergency officials so you can not only plan, but see if there is any information that you could pass along that relates to you in any way.
2. Make sure that you have a social plan for your business, brainstorm content that would be helpful for your people and think about ways you can help your community
3. Do not go dark!

The point is: THIS IS WHAT EVERYONE’S TALKING ABOUT ONLINE. You will be going through something with your community. You’re in this together! So get into the conversation. Talk to your people. Find out what they need. Interact. Help your community. Laugh with them. Cry with them.

And build your own online community.

I still see businesses who are doing either no videos or videos but not reels and businesses who think TiKTok is just dancing kids.

You guys, business owners everywhere: this is NOT TRUE.

Short-form video – mainly videos a minute or less – are leading engagement on Instagram, TikTok, and YouTube with YouTube shorts. Your audience is on ALL those platforms. It’s really just about which one you vibe with most (and then branching out when you’re comfortable.)

That’s THREE platforms using it – not to mention that your Reels get put on Facebook in a special Reels section of people’s home pages so extra visibility there too.

It’s the most important content that you need to be doing for your business right now.

Pros:
✨Short-form video can be repurposed to multiple platforms (work smarter not harder)
✨Short-form video is easy to shoot and put together (and fit into trends). It can be as easy as one shot of your business or product (or you!)
✨If you want to grow IG, add reels into your strategy
✨You can tell short stories or do demos in one minute or less (preferably less!)
✨You can repurpose longer videos (lives and YT videos and podcasts) into shorter videos
✨You don’t always have to be on them! You can use videos and voiceovers and product videos (and you DO NOT HAVE TO DANCE OR LIP SYNC!)

• Here is a very entertaining example of a dentist’s office who did go over the top, so if that’s in your personality, HEY – GO FOR IT.
• Here is a psychologist who is one of my very favorite creators who has used her platform to build her presence and sell books
• This is a really fun reel from a jewelry creator that’s super simple, she’s not even on camera: https://www.instagram.com/p/CgFYqSQluzh/
• This is super simple and can be used for any business who is working on something (EVERYONE) https://www.instagram.com/p/Cf36oS9jlos/
• Here’s another example of higher production value but most importantly, watch the HOOKS and her delivery, the Hormozis do a great job on educating and they do it in a visual way: https://www.instagram.com/p/Cd7VEShAQIH/

So, you see, no dancing, not even faces in some of these! And very easy to execute. Need Reels ideas each week? Follow me on Instagram to get them!

MORE: Want 56 FREE post ideas straight to your inbox? Grab them here!

Over the past couple weeks I have met a lot of business owners who are still very nervous about getting on video or doing short form videos and reels for their businesses.

Is that you?

Many do not understand the value in it and also don’t understand how to do it at all or where to start. THAT’S OK! I’ve got you!

So first, a couple of quick stats that are important.

Why should businesses be on Instagram Reels?

• 9 out of 10 users watch Instagram videos weekly, according to HootSuite.
• 86% of consumers say they’d purchase, try, or recommend a product when Instagram content is rated as “shareworthy,” a survey by HootSuite shows.
• According to a recent survey on marketing trends in 2022, short-form video has the highest return on investment of any social media marketing strategy.

What returns have my clients seen on Reels?

• One client’s Reel I shot, produced, and posted caught the attention of several local news stations who covered it – then they sent the story to the network, which shared it with their affiliates across the country. Since they ship, their products sold out that seeason.
• Another client doubled their program sales and quadrupled their web traffic because of one single Reel that hit 5 million views.
• Finally, another client closed sales to their high-ticket program.

That being said, SHORT-FORM VIDEO is king right now and I’ve seen it for myself.

So, how do businesses and small businesses get on Reels if they don’t know how?

Here’s how to get started as a business on Reels:

1. Scroll through reels and scroll and scroll and scroll and see how people are adapting trends to their businesses and how people are delivering value on reels. Pay particular attention to business Reels and product Reels and find your competitors online and look to see what they are doing.
2. Save the reels you like and could picture yourself adapting your business to for inspiration. The most important part about social is being genuine. So look at the reels and get a feel for what you are comfortable with. You do not have to dance. You do not have to lip-synch. There are 1 million ways to deliver value on a reel without doing any of that so look for those so you can get ideas. I like to save reels for inspo in a Google doc, I copy the link and I put it in my document and I refer back to it when I need inspiration. Do not copy but instead use it as a jumping point for your own unique ideas.
3. Save songs to your music library as you get to know them and like them. You can use them later when you begin to shoot and edit your reels. Ps. You can tell they are trending if they have a little arrow pointing up in the bottom left-hand corner of the reel and that would mean that you should use them sooner rather than later because the algorithm will like that.
4. Go look at what your competition is posting. Again do not copy but this is good information to know if they are on reels then that means you need to be too.

Reels can be super easy to create, especially if you create a system to add it into your day or once a week.

Do you want my free social media planning guide along with content ideas for your business? Hit the link here to grab it!

PS. Read how you can now SCHEDULE Reels once you’ve put them together on Metricool! How exciting is that?!

Psss. Apply to work with me here.

Scheduling Reels is HERE!!!!! How many social media managers, content creators, and businesses are jumping up and down with glee right now – it’s hard to tell.

But Metricool has announced they have, indeed, pulled off the miracle we have all been waiting for and have given users the ability to schedule Reels instead of posting them manually.

This is a very big deal because up until now, there was no way to schedule reels, even though you could schedule posts, videos, and stories from multiple other schedulers.

I recently became a Metricool user and love the scheduler and the analytics reports, especially for my clients. I’m able to schedule multiple clients’ content from one place, and now Reels.

Here’s what you need to know:

• You have to schedule it from desktop. There is a Metricool app, but that will, as of this writing, just send you a reminder to post your Reel. The desktop does the whole shabang.
• The Reel has to have the music and the captions already on it, so it’s perfect for scheduling it if, say, you are repurposing it from another platform like TikTok.
• I used it and it’s super-smooth, it published on time and in the way I want it. Metricool is also very affordable.

So have at it! This is so exciting, isn’t it?!

Psssst. Need content ideas? Here’s my whole content creation starter pack which is full of ideas for your business!