Don’t you love it when people say you should do something but they don’t tell you how?
BUT YOU JUST FOLD IT IN. 
(My favorite scene from Schitt’s Creek).
I didn’t mean to but apparently this is now social media explained through Schitt’s Creek.
So here are 10 things you should know and DO right now on TikTok & Reels for your business:
- You need to be doing more Reels on Instagram. I can’t stress this enough.
- When I do reels for my clients, they get thousands if not millions of views and that, in turn, boosts their follower count. EXAMPLE: One of my clients wasn’t on it at all (one of my bigger clients who already had an established following.) We started Reels and their reach EXPLODED. Millions of views and and an explosion in follower count, within a MONTH AND A HALF. For my smaller clients who are still trying to build, Reels are building views, awareness, and followers, and their Reels get thousands of views (sometimes within minutes.) They are by far the best performing posts and I will tell you why in a minute.
- Try to do at least one Reel a day and if you don’t know what to make, watch Reels and take note of trends and types of videos and try to figure out how to apply those ideas for your business. Take some time to do this! Write down your ideas! And then, when you’re ready, make a bunch of Reels in one sitting and try to spread them out in posts during the week. (Keep them evergreen.)
- Related but unrelated: TikTok is also an amazing place to be as a business right now- businesses are exploding there because humans are spending HOURS on it.
- Totally related: Which is WHY INSTAGRAM IS PUSHING REELS SO HARD and why your videos will get more views RIGHTNOW. Because obviously they want to keep people on their platform.
- SO, if you do both TikTok and Instagram you don’t have to work harder, just work smarter.
- Put your TikTok on Reels
- However, you have to take the TikTok watermark off before you post, this is important. Instagram will penalize your posts for having them (if they’re not already).
- This is really easy to do and I’m going to show you how, I’ve already posted it on TikTok and Reels myself (Here’s the video tutorial – and while you’re at it, follow me on TikTok and Instagram for more video tutorials.) You use the free app TikSave, and I walk you through the process in the tutorial.
- All I did to create the video was screen record the process and use the voiceover option and a trending song, it took me just a few minutes to put together so if there’s a tutorial or a demo you can provide as a business, brainstorm some ideas, post on TikTok then repost on Reels using that process
BONUS: Use 30 hashtags relevant to your business and ideal client in your Reels post
DOUBLE BONUS: Once you get the TikTok/Reels process down it goes much smoother and quicker and it’s totally worth it to do both.
Are you on these platforms and doing these things? Follow me and comment if you need any help!
MORE:
FREE RESOURCES: All-in-one planning guide for businesses (including content ideas, a content planner