I still see businesses who are doing either no videos or videos but not reels and businesses who think TiKTok is just dancing kids.
You guys, business owners everywhere: this is NOT TRUE.
Short-form video – mainly videos a minute or less – are leading engagement on Instagram, TikTok, and YouTube with YouTube shorts. Your audience is on ALL those platforms. It’s really just about which one you vibe with most (and then branching out when you’re comfortable.)
That’s THREE platforms using it – not to mention that your Reels get put on Facebook in a special Reels section of people’s home pages so extra visibility there too.
It’s the most important content that you need to be doing for your business right now.
Pros:
✨Short-form video can be repurposed to multiple platforms (work smarter not harder)
✨Short-form video is easy to shoot and put together (and fit into trends). It can be as easy as one shot of your business or product (or you!)
✨If you want to grow IG, add reels into your strategy
✨You can tell short stories or do demos in one minute or less (preferably less!)
✨You can repurpose longer videos (lives and YT videos and podcasts) into shorter videos
✨You don’t always have to be on them! You can use videos and voiceovers and product videos (and you DO NOT HAVE TO DANCE OR LIP SYNC!)
- Here is a very entertaining example of a dentist’s office who did go over the top, so if that’s in your personality, HEY – GO FOR IT.
- Here is a psychologist who is one of my very favorite creators who has used her platform to build her presence and sell books
- This is a really fun reel from a jewelry creator that’s super simple, she’s not even on camera: https://www.instagram.com/p/CgFYqSQluzh/
- This is super simple and can be used for any business who is working on something (EVERYONE) https://www.instagram.com/p/Cf36oS9jlos/
- Here’s another example of higher production value but most importantly, watch the HOOKS and her delivery, the Hormozis do a great job on educating and they do it in a visual way: https://www.instagram.com/p/Cd7VEShAQIH/
So, you see, no dancing, not even faces in some of these! And very easy to execute. Need Reels ideas each week? Follow me on Instagram to get them!
MORE: Want 56 FREE post ideas straight to your inbox? Grab them here!