| Well, here we are again, collectively asking ourselves: Is TikTok going away? I personally love TikTok, it’s the platform I feel most “at home” with and I see the most content creation possibilities for, even for businesses, and yes, even with its current saturation level. I have been really successful on TikTok personally and with my clients. So is it going away or not??!! The short answer is: no one knows lol. But we’ve been through this before, and I will say this: the possibility is a little more real this time than the others and I’m treating it as such. Here’s what I’m doing to prepare for the “just in case” and I suggest you do too. In FACT, I recommend doing these things even if it DOESN’T go away! (Number 3 is the MOST IMPORTANT.) Because at the end of the day, these platforms are not owned by us, the followers we have on there can go away at any moment, and we want to make sure we always have contact with our followers, no matter what happens on the platforms. OK here’s your to-do list (and mine too): |
- Download all your TikToks. I’m using repurpose.io to automate this process because otherwise it’s TEDIOUS, but only for just a month. (There is a free trial option too but I already used mine!) I set up an automation so all my TikToks download straight into my Google Drive – without the watermark! (WARNING: It will take a few days to process your videos so if you have a lot of videos, you might want to get started now! Like me – I’m backing up videos since 2019! Yikes) Repurpose.io has a lot of other functionalities, too, like taking your videos from one platform and autoposting to another… so I may just keep it. You can check it out here (here’s my affiliate link): https://repurpose.io?fpr=26236
- A lot of people are jumping ship from TikTok to the app Lemon8, but remember, Lemon8 was developed by the same company that developed TikTok, so if TikTok goes, Lemon8 may too… Here’s more on that.
- Start moving your followers off the platform and into your email! How? Give people something to sign up for, whether it’s a free coupon or discount, guide, or community you’re building. Create content that steers them to it and make sure it’s accessible in your bio. This is something you should be doing anyway because remember – we are at the mercy of all the platforms, we don’t own them. But we DO own our email lists!
- I just got into the beta testing for a new platform called “Neptune,” which is supposed to be a TikTok alternative. It’s a U.S.-owned app. It’s not available to everyone yet, but I will keep you posted. Here’s a link to a sneak peak inside the app (it’s not released yet but the preview is really interesting!): https://www.tiktok.com/@theneptuneapp/video/7449478353561668910
- Start working hard now to boost your Instagram presence. Tell your followers on TikTok to start following you there, and make sure your IG username is in your bio – especially if TikTok has been your favorite. (Ps. If you want to follow me, I’m @iamchristieo on both TikTok and Instagram.)
- Finally, remember to go and follow your favorite creators, customers & loyal followers on Instagram and other platforms – like, right now – before they disappear and before you forget who you followed. Out of sight is out of mind and I guarantee you, you won’t remember everyone you used to follow when or if TikTok goes away.
Hope this helps! I’ll keep you posted!
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