I’m excited and honored this week to be on the Think, Believe, and Manifest Talk Show with my friend and mentor Constance Arnold.
LISTEN HERE: https://ihr.fm/2X6OdoV
I am talking about ideas for you to use as content and how to brainstorm your social media content.
The main thread is to produce content from a place of service and giving. How can you help your customers from the online space?
Think of how you can brainstorm using this list, then think about how you can create social content from those through photos, videos, blog posts, or Facebook Lives.
Photos:
- Using your phone or camera (you don’t need anything fancy), try to capture the moments when you or someone within your company is serving in some way, capture photos of what you’re seeing at your business or inside your community, and make sure you have a purpose or story to go along with it.
- You can use quotes for photos or build graphics in the free tool, Canva, where there are templates, designs, and free stock photos. It’s also easy to build these social graphics on the Canva app. Hint: Try to put your logo small in the corner to brand it when you can, and Canva even allows you to reduce the size and opacity of your logo so it’s visible but not obnoxious. Make sure if you create a graphic it’s useful and shareable, not just a title but a complete thought, quote, or list that someone can use.
Videos:
- Using your phone (again, nothing fancy), take a video of yourself delivering valuable information to you clients or customers, show them your beautiful products or recipes. Create a DIY or make a recipe or a drink from scratch, give them something that would be useful to them while they’re at home whether it’s helping them solve a problem or making them smile. One business took it upon themselves to create an “Easter Egg Hunt” where they asked residents to put an Egg in their windows so kids, while they’re walking around or bike riding with their families, can spot them in the windows. Here are some other examples of what businesses are doing.
- Live videos: You can go live on Facebook or Instagram to help your customers solve a problem, do your DIY live, or you can give them a place to connect with you one on one. You can even just show them live video of a sunset if they’re not leaving the house. Note: Facebook Lives double and triple your Facebook reach every time you do it so feel free to do them consistently and often so people can get to know you!
GRAB MY FREE BOOK ON HOW TO ROCK A FACEBOOK LIVE HERE
Words matter.
Whatever or however you choose to create social content, make sure you’re not gratuitously putting up a selfie in each post saying Hi! You can do that, but only once in a while.
The majority of your content should be something you give your clients and customers to use. Your stories, your customers’ stories, your employees’ stories. KNOW what purpose and need you’re filling with each post. Then, go back and look at which posts did well (how many likes, comments, shares it got.) This is an indicator of what RESONATED with people. Take that content and do more of that!
Remember, I’m offering a 30 minute free call to brainstorm content your business can create to connect with people, so please email me to set that up. christie@christieo.com.
Talk soon!