In social media, especially in the world of Facebook, you have five seconds TOPS to grab your audience.
Three seconds, really.
The first thing to meet their eye will be the thing that helps them to decide whether or not to stay. Is that the headline? Is it a word on the screen? Is it a shot of the long, slow drip of decadent hot fudge in a closeup of a sundae?
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So often, businesses (especially large businesses with massive marketing departments) start out with a shot of a human talking head before they show the video that we are all really there for, that delicious sandwich or the glistening pool with the waterfall.
Or, they start out with a title graphic with the name of their business on it.
Don’t do that.
If you are going to brand a video, put the logo watermark in one of the bottom corners and then use the 2nd or third shot as the graphic (if you must use one.) It’s even better to use it at the end and create a special graphic specific to your social videos.
Why?
Because when people are scrolling through their feed and your video begins to autoplay, your audience has a split second to decide whether or not they’ll stay or go.
If they spend that few seconds on your logo, they’re gone.
As a 20+ year TV news producer, 12 of them spent in social media editing and producing social videos, I’ve found the best way to produce your social video is to start with the very best shot, and then backtrack and tell your story from the beginning after that first shot.
Wait, what? You’re not using videos for your business on social media?
Hurry up, go back to your business, grab your team and start brainstorming: How can you use video to inspire/grab people/problem solve for someone? Do that now.
MORE:
–This pet shelter used little to no tech to go viral and IT WAS AWESOME
-Two MUSTS for your social media content: Service and Storytelling
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