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Instagram announces new update to Live feature

Instagram announced some new updates to their Live function today that I think are super cool especially for the introverts out there, so I wanted to share them as soon as I heard!

If you’re not yet going live on Instagram as a business, it’s not only an amazing way to get in front of your customers and clients but you can repurpose that information in the form of shorter videos, quotes, & tips (i.e. MORE CONTENT) AND get real-time feedback from your people on what they want to know from you.

Here’s my favorite thing I heard today – ready? You can go live on Instagram “privately” now first to check all your settings, your lighting, your sound – but more importantly, TO PRACTICE! So if you aren’t sure about lives and you need some time to feel more comfortable, this is the perfect way to start doing that. If it’s not available to you yet, it will be, these things take a minute to roll out. (I will send out a quick tutorial next, it’s pretty cool!)

We are always hearing from experts about the best way to do this or that on every platform, but it’s good to hear straight from the horse’s mouth what they’re prioritizing. When they come out to talk about a specific tool, that’s a good indicator that it will be a feature they’ll be pushing users to do more of and therefore a good indicator that the ones who do it will get a little extra love from the algorithm. So make sure you’re following these accounts to hear it first from them. Go follow the Creators account on Instagram and watch the replay of this live for other cool updates like a “moderator” feature and tips to make your lives the best they can be!