“I hate TikTok and it’s dumb” is a general feeling that some people have and one that a business owner recently expressed in a group I’m in because she’s struggling with finding success there. And that’s OK! You don’t have to love all platforms. You don’t even have to BE on all platforms — just pick the ones you like and identify with the most and go ALL IN.
BUT one thing is definitely true — if you HATE a platform and you feel no connection to the platform whatsoever and your business is on it and the content is not performing well, look no further for the reason why. It’s because you hate it. You just won’t do well on it as a business if you hate it.
Social media is a funny thing. People can literally feel your vibe through your content. And they’ll either connect with a vibe or they won’t. If you’re putting out desperate vibes, nope. If you’re putting out “I hate it here but I’m doing it anyway” vibes, then nope again.
So, if you’re wondering about whether or not your business should be on a platform, do this before you write it off:
- Try it out for a while, get to know the platform as a user
- Search the platform for your niche and businesses like yours
- Look for businesses like yours that are finding success and take notes – because that could be you! Content, hashtags, personality, comments…
- Try to navigate and understand the platform and interact on it
- Find online groups related to the platform to connect with other businesses on it (there’s a ton – I’m in a bunch!)
- Find someone who loves it and will do it FOR YOU … and do it WELL.
Do that before writing it off. OK?
Ps. If you’re a business not performing well on TikTok, want a TikTok audit? I recently did an audit for a business who went from 40 followers to more than 1600 in 6 days using my tips. Let’s talk, book a call here.