Christie O Media

Well, the jury is out on whether or not hashtags even matter anymore TBH. It depends on the platforms you’re using and Meta is undergoing a full algorithm pivot right now that affects both Instagram AND Facebook, so there’s a lot more to it.

But whether or not hashtags work (they don’t really on Facebook anyway) — The best thing to do right now to get your best content in front of your ideal people is to make sure you are using SEO in your social copy!

TikTok is rivaling Google as a search engine right now – FACTS.

People are searching TikTok for the answers to their problems and the answers for things like “best restaurant near me.”

In fact, I just watched a video of someone saying “I’d rather SEE what they’re eating than read the reviews!” And it’s true! That’s what people are looking for!

BUTTTTT don’t stack your whole post full of keywords so that it’s unreadable and ad-like.

Make it genuine and flowy and conversational, but make sure it includes the keywords people are searching for.

There are a few places to do this:

-The status of the post itself (the copy on all platforms)

-The creative (on the graphic, carousel, or video – hook and/or headlines and sentences/words on the video)

-Spoken (say them out loud)

-The closed captioning on the video that mirrors what you say

-Along with the hashtags – dont go hog wild, be specific and use 8-10 tops and make sure they are very specific to the content you are creating, the industry, and the people you want to see it. Not broad hashtags like #love.

Oh and one last place: On TT and IG Reels, the cover photo or title slate.

What matters the most is getting your content in front of the people who will engage with it. And when you target them specifically by coming up in the searches they’re using, IT’S GOLD, JERRY, GOLD!

The following are real conversations I’ve had with business owners about why they’re not on social media or why they don’t believe in it (Names have been withheld to protect the innocent LOL):

“No one is going to buy something just because they saw it on social media” (Yes they will – I do! And my clients’ clients & customers do!)

“You’re telling me a teenager with mommy’s credit card is going to care about this because they saw it on social media…?” (Yes, actually. Mine does. He buys off TikTok, he buys food he sees other users eating that fall within his macros – I see it in REAL TIME – And so does my credit card!)

“Social media is stupid and doesn’t work for me, never has never will” (You may not have had the right strategy… In fact I guarantee you did not have the right strategy in place. Perhaps your content hasn’t resonated yet – but you can test content until you find what resonates and double down on it. Maybe you’re not consistent – it’s hard to test content and find *your people* without testing. Perhaps you have good content but the next step – the paying step – is unclear. A strategist will help you find the holes in your leaky boat! And by leaky boat I mean your social media strategy. There are lots more variables, but someone -me- can help you with this!)

“I hate being on social media so we don’t do it” (Your ideal clients are on it – so even if you don’t like it, find someone who does and can help you do it – and do it well!)

“I don’t ‘get’ it” (That’s OK – I’ll show you! Or find someone like me. Well, no one is quite like me, but find someone who can help you if it isn’t me! 🙂 )

“I don’t like being on video” (HEY ME NEITHER! I get it, I’ve been a behind-the-scenes person my whole life. But you’re just one decision away from being a whole different you. Plus – we can do faceless videos or find someone to be on video for you until you’re comfortable. Ps. When you post more, you feel more comfortable!)

“I can’t afford fancy equipment and I don’t know how to edit” (You dont need fancy equipment! I come from the land of TV news and my best performing content was shot on my phone. And still is! As for editing – there are so many simple apps out there like CapCut and InShot, however – one six-second shot with compelling text can go a long way! There are LOTS OF WORKAROUNDS for people who are not tech savvy.)

“It used to work but doesn’t anymore” (this is actually often true – you just need someone who is up on all the algorithm changes and trends within each platform. Often, it’s just teeny tiny tweaks and BOOM!!!!!)

“Fine I’ll be on it but I’m not going to do (insert x, y, or z)” – (Often we have preconceived notions about what will work and what won’t, or what you’ll look like to people or what people want. Having a social media strategist or coach who you can meet halfway – where they can show you what will be successful while you stay on-brand – can go a long way! And if they can see what needs improvement – try being open to it and trust the process! Trust me – they WANT you to succeed. They don’t want you to waste your money! AND – Their success is your success and VICE VERSA! When you find a person that can pull the magic out of you – it’s, well, MAGIC.)

“You only do well on social media if you run ads, it’s pay to play” (False! ORGANIC is still very much alive and well!!! Of course, there are exceptions since Meta – well – they just rolled out those new subscriptions that will boost posts into feeds and I can tell you right now – no one loves this concept and we will have to see what happens. You can read more about it here.) A good ad can work alongside your AWESOME ORGANIC STRATEGY and they can go hand-in-hand! But if you’re not running ads, GOOD ORGANIC, produced well, that’s genuine and MAKES PEOPLE FEEL THINGS, still does really well. I see it for myself every day.

If you haven’t had success on social media or if you’re struggling with it, I can take a look at it and show you why. I can also help you drill down your ideal audience and help you build content that will speak directly to them. You can grab my short masterclass on content creation here. And apply to work with me directly here!

If you’re trying to do more video for your business on social media, this easy shot list will help you a lot!

Not only can you shoot more videos without being in them or talking, you can use them as b-roll and keep them to use for repurposing, string them together in any number of ways, or use one static shot for a looping trending video.

Remember to use decent lighting, BUT, also remember:

THEY DON’T HAVE TO BE PERFECT.

They can be shot on your phone.

They don’t have to be overproduced.

Do this once a week or whenever you get a chance (the more you can do this the better – it doesn’t take long!) When you’re done, upload them into a dropbox or google drive and bonus: If you ever hire someone to do your social media for you or task an employee and/or family friend to do this, you’ll have video they can use already in one place.

OK here we go: Get these 6-10 second shots:

• Wide shot of your product (or you) – static shot
• Close up of your product from the side (static shot)
• Pan from side to side slowly (6-10 seconds so it can loop)
• Pan from top to bottom slowly
• Put your phone on a tripod and take video of you working (static shot)
• Take various shots of you putting something together, creating something, or packaging something up for shipping (can be just your hands or an employee)

You can now take each shot and pair it up with a trending audio and put words on the screen. You have one for each day and if you mix and match a couple, you have a seventh.

What kind of words do you put on the screen? Words of wisdom from your business philosophy. A backstory. A memory. Your why. A how-to. Talk about what you love. Put a quote up that you made up or that you attribute to someone else that aligns with your business. Disspell a myth. Answer a question to an FAQ. Whatever you do: Make it relatable.

If you do this every week, you’ll not only bank videos, you’ll get better at them.

When you post more content, you get to see what resonates with your audience, what they like to see, and what they want more of.

And you can REPURPOSE!

You can’t GROW as a content creator if you don’t post.

If you my full guide on how to find a year of posts specific to your business, click here.

I know that as a business owner, there’s a good chance you don’t want to do your own social media (you’d rather focus on your business) and/or your social media is the last thing on your list. Or… you’re spinning your wheels doing it on your own.

You’d LOVE to offload it, or at the very least get some direction – and you may even be getting to a place where you are thinking about hiring someone or having an employee do your social media for you. 

Unpopular opinion: DON’T!!!!!! That is… Until you’re really, really ready. And you have some stuff in place first. 

Because I don’t want you to waste your time or money! 

Before you hire someone to do your social media, you MUST have these things in place first and I’m going to go down the list one by one – from tools to expectations. 

Some of these may seem simple, but truly, I’ve seen it all and I want you to get the most out of your experience and (hopefully), so will whoever you hire.

#1: Have access to all your accounts. If you have a franchise or someone else set up your account for you, make sure you have ADMIN access so you can give access to a creator you hire to manage posts. In Facebook, make sure you have access to Business Manager AND ads manager – as an ADMIN not a user. 

#2: Have all your passwords in one secret place. I can’t tell you how many people have had someone set up their social for them and they don’t have their own passwords themselves.

#3: Have an understanding of what you need and what your budget is to achieve it. Do you want daily posts? Every other day? Ads? Ad creation? Videos? Emails? Lead magnets? Strategy? Coaching? SEO? Google My Business? PR?  If you have a small budget, consider hiring a virtual assistant or having someone within your company perform the tasks, but know that while these are more affordable options, this level usually is not expert-level and you may need to prioritize which tasks you need to outsource. Also know that posting daily is usually what is needed for success, and daily posts will cost more than sporadic posts.

#4: Do not expect massive growth with sporadic posting. If your budget only allows for a couple posts a week, you cannot blame your social media manager for slow growth. If that social media manager is good, they will post QUALITY content for those few posts AND sometimes there is an outlier, a post that does well that leads to great growth, but if your budget only allows for a few posts, do not blame your social media manager if you’re not growing.

#5 Content creation means: shooting photos, shooting videos, editing videos, designing graphics & stories, writing the copy both on screen and in the caption, being on top of trends, adapting trends, writing scripts for you, scheduling out posts, and helping you do lives – which are all time consuming. Also, each platform is a little different, so each piece of content that is created gets its own little touch on each platform, it’s not just drag and drop. Content planning is important and adapting the content to your style and voice are also an art of their own. Social listening is also important – knowing when and how to hop into a national conversation or knowing when and how to stay silent if there are tragic events unfolding so you don’t appear tone deaf is also important. A good content creator will know how to do this but the expertise level will likely be reflected in the price. The bottom line is: THIS IS A LOT OF WORK. A good content creator will be paying attention to every little detail and spending a lot of time on each of their posts for you.

#6 Know what your goals are. Many business owners tell me they want engagement and followers, but really they want sales or they want to go viral. Be honest about what you want. Hint: Viral does not equal sales if you’re going viral with the wrong audience.

#7: Have your accounts ready for virality or for sales, if that’s what you want. Posting about a specific product that followers will have to dig through on your website to find will likely result in click-aways rather than purchases. Have calls to action that direct people to what you want your followers to do and then make that process as seamless as possible, with as few clicks as possible. Remove any roadblocks to purchase. Hint: If you don’t have this set up, a good social media manager will see this and will set this up for you. If this is not set up, do not expect good social media posts to convert into sales. 

#8: This is about expectations. This one’s big. To do well on social media, you must understand how IMPORTANT it is to your business. Stop putting it last. If you want to hire a social media manager, they will ask you for information or video opportunities so they can shoot and edit content for you or write stories about you to bring a personal touch to your social media presence. If you provide them with zero assets, information or opportunities to get video or photos, or you expect them to make something out of nothing, you will be making their job impossible and wasting their time and yours. Put aside some time to give your content creator what they need or they will not be able to be consistent and you will not get the results you want. You will be setting them up for failure and I see this heartbreak among social media managers all the time. 

#9: Social media will not SAVE your business. You may do well on it, you may make sales, but if you’re expecting your entire business to succeed on social media alone, you will need a new business model. 

#10 Each digital marketing task is a different job. If you need a social media manager and you also want to do email marketing and ads and lead generation, you will get a package price with those tasks and the time it takes to complete such tasks. If it’s outside your budget to do all of that, you will have to prioritize and add tasks as your budget allows down the line. A good social media manager or strategist will help you figure this out.

#11 BONUS AND VERY IMPORTANT! Pay your contractor/employee on time or they will no longer work with you. Industry standard is paying the monthly retainer BEFORE work begins. They will likely have a discovery call with you to help you determine what you will need, then they will send you price options. Once you pick a package, they will send you a contract. You can go month-to-month or for best results, three month minimum to see results. Whatever you pick, remember, they are running a business just like you are. They likely have contractors to help, and they pay for schedulers, editing tools, equipment, software, their expertise and TIME. Just as you request payment for your products or services, they can’t stay afloat by continuing to do work for you without payment. You can’t walk out of Walmart with a brand new TV you didn’t pay for. Don’t expect your social media manager or strategist to work for free.

There’s a lot to know before you hire someone to help you with your social media, whether it’s to do it for you or to help you strategize and teach you how to run your own social media successfully. I hope this helps!

If you need a full content strategy for your business, fill out this form to see how we can work together and set up a discovery call!

I have so much to tell you about how to avoid what I JUST DID in my business due to an unexpected absence and why it’s so important that you heed my warning for your business on social media.

A little over a month ago my mom called me, frantic. My dad’s condition had changed. He has MSA – Multiple System Atrophy-Parkinson’s, and had been battling it for a long time. 

What I thought would be a weekend night turned into a month of caring for him and supporting my mother – night and day. 

What happened to my business on social media during that time? 

NOTHING.

Why? 

I wasn’t set up to be away on social media should a catastrophe or extended family emergency occur. I GOT CAUGHT.

By the way, this is THE FIRST thing that I do for my clients when we work together – set up systems and work ahead – WAY AHEAD.

IN FACT, just before I got that call from my mom, my team and I were working on just that in my business! We worked on more than a month’s worth of content. We were putting the finishing touches on our new content creation system. We were building the framework for my new course, Social Media in a Box for businesses.

But I got the call just before I had a chance to execute it. As a caregiver 24/7, writing copy and looking up trends and editing is the last thing you want to do. I KNOW social media inside and out – but still, I had nothing in the tank. So, I decided to take a social media hiatus.

BUT wouldn’t it have been nice if I had done it already – and just scheduled it all out and had it ready to go? (I was so close!)

Then I would have been able to focus on my family without worrying about showing up every day on social media.

Last week, my dad passed away.

It has honestly been soul crushing, but I am so grateful to have been able to spend that time with him and the main reason I have my own business: To be able to be flexible and be there for my family.

Today, I am easing my way back into the world of social media and ready to support you and your business — and the best way I know how to right now is to share my own lesson: WORK AHEAD.

Get systems in place!

For instance, here’s a sample of my repurposing system: Blog post for Linked In and searches –> create email from blog post –> Create video for Reel/TikTok–> Create carousel, quote card or graphic for IG–> Share the quote card/graphic/video on Facebook –> post in my Facebook group, and go LIVE with it too.

Unforseen circumstances, life and business events HAPPEN. The important part is BEING PREPARED. And it’s so important that you know that even I can get caught too. I am happy to admit my lessons out loud to you if I can save even just one business from losing out on valuable leads!

If you want to keep things running smoothly and give yourself some time to catch up – I mean, that’s one of the best parts of being a business owner, right? (You call the shots!) Getting ahead will allow yourself the time off and for you to continue to generate leads and sales without having to get behind and restart and without having to go dark on social media.

Learn from me. Plan for the unexpected. Get ahead.

Ps. If you need help figuring WHAT to post, grab my 365 Ideas For Your Business Minicourse here!

Let’s talk about what to do if you’re feeling super insecure on social media as a business owner, especially if you’re doing your own social media.

I spent most of my adult life as a TV producer behind the scenes, so I did a lot of coaching reporters and anchors to get the right shots for TV and social media. We went viral A LOT but more importantly we built COMMUNITIES of people with our content.

Now I teach businesses how to create social media content for themselves.

I had to step OUT FROM THE SHADOWS to be on camera for my OWN BUSINESS so I KNOW how hard this is! (IT’S REALLY HARD!)

So if being on camera does not come naturally to you – OR you are great at it but you have some off days, here are some ways to still get content out there! 

1. Do faceless videos. Every week I release faceless video options and prompts and trending sounds to go along with them. This looks like maybe video of your product, video of your shoes walking, video of your coffee cup, video that is completely unrelated to your business – but is a part of your life or a peek behind the curtains. 

2. Shoot EXTRA VIDEO when you’re in the mood. In TV we call this b-roll. Bank this video for a rainy day. When you are in your store or office, shoot 6-10 seconds of different angles of your products or services. 

Here’s a short list to get 6-10 second shots of (Do this especially for your visual products.): 

– Wide shot of your product (static shot)

– Close up of your product from the side (static shot)

– Close up of your product from the top (static shot)

– Pan from side to side slowly (6-10 seconds so it can loop)

– Pan from top to bottom slowly. 

– Put your phone on a tripod and take video of you working (static shot)

– Take various shots of you putting something together, creating something, or packaging something up for shipping. You can use this to do a voiceover for a tutorial or talk about something important to you. You can also use it for time lapses or slow-mos! These do really well!!! These can be paired up later with trending sounds or longer storytelling videos with voiceovers. 

3. If you’re ENTIRELY uninspired, create a bank of meditations or really good motivating youtube videos or music you love that gets the creative juices flowing. Sit with that until you’re inspired. Often I get about 10-20 minutes in and the inspiration just starts FLOWING! 

4. BE CAREFUL ABOUT SCROLLING FOR INSPO. It COULD WORK when you’re just uninspired, but when you’re feeling insecure this could actually HINDER the creative process. At least, that’s what I’ve found.

5. Look at your DAY and treat the time of day when you’re most inspired like GOLD. I promise you if you don’t, the window will pass and the day will take over and you WON’T POST OR SHOOT VIDEO AT ALL. Time blocking is great for this. See how many videos you can shoot in 30 mins. Post AT LEAST ONE and stick the others in drafts.

6. CAPITALIZE on your most creative times. If you are feeling super creative GO WITH IT. DO NOT LET THE MOMENT PASS!!! CREATE UNTIL YOU RUN OUT OF IDEAS! 

7. Get dressed in the morning with the GOAL of shooting videos. If that means you have a special shirt in mind or like me you put on your special HD makeup lol (my husband always says to me – oh you’re dressed and you have your video makeup on you must be shooting videos today lol) but when I do this, it makes me NOT WANT TO pass up the opportunity (because sometimes i work in pjs and no makeup right…)

8. Create a spreadsheet of ideas to choose from for when the mood strikes. I have a mini course on how to create a year’s worth of content for your business that TARGETS your ideal audience – I put this together as a service for my coaching clients but if you want it you can find that HERE. 

9. Create content from a heart-centered place. When you create from the highest vibrations (love, joy, appreciation, empowerment, passion) you ATTRACT your ideal audience. People can FEEL through your content. 

So conversely, if you’re projecting fear, insecurity, doubt, your audience will feel that too. So try and get yourself to a higher vibration to create and deliver. 

One thing I like to remind myself about is: You are the answer to somebody’s prayers! And IT’S NOT ABOUT YOU – IT’S ABOUT THEM! When you focus on SERVING your audience, you will attract them to you! 

10. TRY AGAIN TOMORROW. We all have these days I call them “try again tomorrow” days. These are the days that are just really really hard days. And video is just not going to happen. That’s ok. Give yourself some grace. 

Hope this helps! 

PS Join my FREE Content Creation and Collaboration for Businesses and Social Media Managers Community! It’s for businesses, content creators & and social media managers who want to collaborate on ideas, content, industry news, trending topics, and tips! To Join, CLICK HERE

PSS Grab this mini guide on how to create a year’s worth of content that lures in your ideal audience https://stan.store/christieomedia/p/365-days-of-ideas

Many people think artificial intelligence is just going to come in and replace social media managers or content creators but I don’t. At least not anytime soon.

It’s missing that “human” element. It still NEEDS that human element.

I DO believe, though, that it can be used as a valuable starting point in content creation, especially if you are having trouble coming up with content ideas as a business and you’re doing your own social media. That’s why I want to help you find content ideas easily using AI.

The biggest obstacle to successful social media is consistency and the biggest obstacle to consistency is finding content ideas.

Example: It’s 3 p.m. and you still haven’t posted because you’re stuck and then you only post when you’re inspired and then there’s just no growth. Or worse, no sales.

I see you. (We’ve all been there.)

This is where AI platforms like ChatGPT and Jasper.ai come in.

There is a free version of ChatGPT that pulls from data up to the year 2021 and a paid version that has applications that are more up-to-date. Same with Jasper. But just try out the free version to see how you can use it for content creation ideas for your business and whether it makes sense to sign up for the more robust features of the paid versions of each.

So the question is: How can you use AI to help create content for your business? I’m going to share with you some prompts that you can plug into either of these AI applications to come up with 30 days of content ideas for each prompt. Keep asking questions, oh, like 12 questions, get 30 answers for each and you have basically a year’s worth of content ideas. All you have to do here is plug in your industry or business to the prompts. Obviously you don’t have to use every single one if what it shares with you isn’t relevant, but it is a GREAT starting point. And I will warn you: It’s a rabbit hole! You can create your own prompts and keep adding these to your giant bank of content ideas that you can use over and over again!

Below are the promps and below that I’ll share how to use these prompts in creating your content:

• What are 30 paint points for (insert industry here)? Example: What are 30 pain points for people who use 3D printing? Once I received the answers for this, I saw a whole bunch of other questions I could address for people who use 3D printers. The list and idea inspiraton went on and on. I also used: What are 30 pain points for businesses who do their own social media? As you could imagine, that list went on and on too. Answering people’s questions and solving their pain IS HUGE for content creation.
• Create 30 social media posts for (insert industry here). Now take one of those topics and ask it to create 30 topics around that topic. For instance, I asked a broad question: “Create 30 social media posts for the restaurant industry”. One of the prompts was “food allergies.” So now ask “Create 30 topics for social media about food allergies and restaurants.” And there you go, 30 MORE ideas for content that you can spotlight if you’re a restaurant.
• What are 30 of the most popular searches on Google for (insert industry)? I searched for “skincare industry” and the “mortgage industry” and there were 30 of the most-searched topics. Take those topics and use them to create even more topics! For example, I asked “What are 30 social media posts for “Mortgage prequalification”? And voila! 30 post ideas for mortgage prequalification. DONE.

HOW TO BUILD YOUR BANK OF CONTENT IDEAS

Now that you have access to all of these content ideas in just a couple clicks, what are you going to do with them? Where will you store them? How will you access them?

This, by the way, is just ONE WAY to get access to unlimited content ideas. I have so much more to share, but this – this above is creating content based on what people are ALREADY searching for. Here’s how to optimize it all in your business:

• Create a doc or spreadsheet in Google docs or Google Sheets for your ideas. Spend some time asking these questions on the prompts and put them all in one place.
• Pick 5 ideas (or one idea repurposed in 5 different ways!) And record your videos or create your content in one day. For instance, you can use one idea and make it into a TikTok, send it to Instagram and Facebook as a Reel on one day, do a carousel of tips or a tips card and make another TikTok or IG of just static tips on the screen, use another tip as a quote card of wisdom that you share with your clients about that topic (which you could also turn into a quick video…) Do you see how you can turn one piece of content and one content idea into many?
• These ideas can also be used as part of your hook! Using these keywords in your content will help your content come up in searches and it will also help the platform categorize your content so that it is shown to the right people! That means getting into the algorithm right!

Now, if you don’t want to spend this time creating your own year of ideas, I can support you in that. Make sure you book a call with me so I can do it for you! You can do that here. Businesses have limited time so this will free you up!

Need more prompts? Grab my weekly social media prompts (which includes trends each week.) OR maybe your videos are just “ho-hum” and you want to supercharge them? Grab my bundle on how to supercharge your reels! (Which comes with a full content calendar so you can organize everything!)

Businesses, DO NOT GO DARK on your social media when there are impending emergencies happening, like for instance, a hurricane coming (like Florida is experiencing right now.)

In fact, sometimes, these are the best times to engage with your followers, get involved with your community, and become a RESOURCE for them!

I’m going to share examples of how you can do that so that you can plan in advance, or if you’re in Florida, you can execute any of these right now.

Some industries have built-in content when it comes to hurricane preparation, like real estate, mortgage, insurance, even restaurants.

For instance, as a real estate agent, you can post:

• Graphics with hurricane preparation kit lists
• Live videos or video demonstrations of how to prepare your home or certain parts of a home (like a pool) for a hurricane
• Realtime, live updates on where to find plywood or other supplies
• What else you can do to prepare like take photos of important items around your house
• Photos of evacuation zones (all public record)
• Anything that has to do with securing your home or property
• What YOU’RE DOING to prepare yourself and your family and/or your staff!

You can post anything hurricane-related in any field related to your industry too.

Some examples I’ve seen are:
When water runs out, some breweries began offering bottled water with their branding on it. Not only is this a great way to get involved in the community and help, but it’s great social content too (and you’ll get TV coverage for it!)

Whatever business you’re in, if you find a way to help in the community, filling or offering sandbags, offering free plywood if you’re a construction company, etc. use this as social content also!

You can update people on the hours of operation for your business via social media yes, and you should, but also if you are a brick and mortar, maybe you’re boarding up, or if (like near me), you’re located on a Main Street, the whole Main Street is boarded up. THAT’S VISUAL! Keep an eye out for visual elements from your town that you can post on social media.

If you know of other businesses that are helping or offering something, post about that! Social content does not have to be just about YOU. It’s there to be an additional way for you to SERVE.

BEFORE THE STORM

Before anything happens, and if you want to get into the meme game, post your funny memes! Those WILL get shared, as people tend to laugh through the tears and connect in situations like these.

AFTER THE STORM

But, when it’s over, always gauge the situation before you make light of it. If it’s a terrible situation, as a business, you might want to lay off the memes afterward. However, if it was a lot of hype and very little damage and more importantly, no one got hurt – let the memes fly!

After the storm, you can post:
-Updates about your business and how it fared in the storm
-Updates on hours
-If you spot a need within your neighborhood that you can fill, FILL IT! And take photos and post about it!
-If you see damage, take photos and share those
-If something worked well for you that you did to prepare or you found a life hack that worked, let people know so they can use that information too

How to create this content:

Reels:

• Find trending sounds to show the behind the scenes process of you preparing
• Find trending sounds for you to put helpful tips on the screen

Text:

• ASK QUESTIONS! Like this: https://www.facebook.com/WWOJ99.1/posts/pfbid02Kyrm5PBkgMU8gt5cmQUokmwz3Jkm5mUUg99grmfE1x8rswQ7AfLnxSHfAg652qjql
• Polls
• Questions about what their must-haves are
• Questions about boarding up or pets

Photos/Memes/Graphics with lists or tips

Here’s a resort giving updates: https://www.instagram.com/p/Ci-YKaeMu6x/?fbclid=IwAR2j6dN528bRmNshcElKYEzTcjSElqJa3Po12IYGesO_t_WLPn7fOsDOto8

And I’ll never forget this one from when I worked in news during Hurricane Harvey, this mattress store owner became famous for the way he became an asset to his community by offering shelter. You may have even heard of him, too. Mattress Mack!

1. So, make sure you’re following the accounts of TV News, city and county officials, and emergency officials so you can not only plan, but see if there is any information that you could pass along that relates to you in any way.
2. Make sure that you have a social plan for your business, brainstorm content that would be helpful for your people and think about ways you can help your community
3. Do not go dark!

The point is: THIS IS WHAT EVERYONE’S TALKING ABOUT ONLINE. You will be going through something with your community. You’re in this together! So get into the conversation. Talk to your people. Find out what they need. Interact. Help your community. Laugh with them. Cry with them.

And build your own online community.