Well, the jury is out on whether or not hashtags even matter anymore TBH. It depends on the platforms you’re using and Meta is undergoing a full algorithm pivot right now that affects both Instagram AND Facebook, so there’s a lot more to it.
But whether or not hashtags work (they don’t really on Facebook anyway) — The best thing to do right now to get your best content in front of your ideal people is to make sure you are using SEO in your social copy!
TikTok is rivaling Google as a search engine right now – FACTS.
People are searching TikTok for the answers to their problems and the answers for things like “best restaurant near me.”
In fact, I just watched a video of someone saying “I’d rather SEE what they’re eating than read the reviews!” And it’s true! That’s what people are looking for!
BUTTTTT don’t stack your whole post full of keywords so that it’s unreadable and ad-like.
Make it genuine and flowy and conversational, but make sure it includes the keywords people are searching for.
There are a few places to do this:
-The status of the post itself (the copy on all platforms)
-The creative (on the graphic, carousel, or video – hook and/or headlines and sentences/words on the video)
-Spoken (say them out loud)
-The closed captioning on the video that mirrors what you say
-Along with the hashtags – dont go hog wild, be specific and use 8-10 tops and make sure they are very specific to the content you are creating, the industry, and the people you want to see it. Not broad hashtags like #love.
Oh and one last place: On TT and IG Reels, the cover photo or title slate.
What matters the most is getting your content in front of the people who will engage with it. And when you target them specifically by coming up in the searches they’re using, IT’S GOLD, JERRY, GOLD!