As a social media content creator & business owner, it’s really important that you do what I’m about to tell you. (I’m doing it myself). Rarely when there is an uproar over a social platform do I raise the red flags and get all panicky that it will disappear (and I’m still not) but I do want to get you at least THINKING about a couple of things… 1. It’s time to go back and save the TikToks you’ve posted. With the future of TikTok uncertain, it is a HUGE reminder to all of us that all social media platforms are BORROWED REAL ESTATE. Their future remains uncertain, along with all the content you’ve posted on them. We don’t own our pages and they can get shut down at.any.moment. AND for no reason. I do have former clients who have lost TikTok, Instagram AND Facebook pages for ZERO reason, and with zero explanation. That could happen to any one of us at any time. Is it fair? No. And if you’re monetizing that account or not capturing the leads coming from those accounts, it can be disastrous. Whether or not TikTok will be allowed to remain available to us is certainly uncertain – BUT what IS CERTAIN is that you can proactively retain the content you’ve posted on there right now. 2. HOW to start saving your TikToks (without the watermark,) and storing them in a Google Drive or Dropbox (and yes, you probably should do this for content you produce for ANY platform): There are several methods you can use to do this. 1. TikSave app. The resolution isn’t perfect, and sometimes the words don’t sync up, but at least you can save it (and fix it up later) 2. snaptik.app on desktop: This allows you to put the link of your tiktok in and save an HD version of the video that you can move to a folder to save. 3. Repurpose.io – This is a free tool with the upsell of a monthly membership – HOWEVER, the quality of the video is GREAT AND you can set up an automation that will send a high quality version of the video straight to a Google Drive folder and you don’t have to do it manually. 4. Edit the videos outside the platform in an app like CapCut or Inshot so you have them saved to your phone already and back them up into a Google Drive or Dropbox folder. 5. From inside the apps, there is a download button that allows you to save the video BEFORE you post it. Do that, download it to your phone, then upload it to a saved drive later. What do I use? Right now, a combination of 2, 4, and 5. NOTE: I will warn you, I used TikSave last week and got flagged by TikTok for reposting a video that was not high quality (I reposted a video on a different account.) So while it’s a method you can use, new updates to TikTok’s AI have allowed it to detect duplicate content or lesser versions of the originals and kicks it off the FYP (so the algorithm basically buries it). So there’s that little nugget. Once they’re in the Google Drive or Dropbox, you have retained your watermark-free videos and you are able to repost them on any platform or at least save them if a platform goes down. If this has been your workflow already – KUDOS TO YOU! If this is not in your workflow currently, make it a priority so you can retain your videos should anything happen. 3. Lastly, remember, these platforms are changing constantly. Anything you post on them can be deleted at anytime. If you’re trying to form relationships with customers/clients/prospects offline, make sure you are finding a way to capture their email addresses so you can talk to them directly, anytime you want. (Hint: EMAIL MARKETING!!!) Ps. June graphics are here! Grab June for free PLUS the rest of the year! Grab the bundle here so you can set up your summer and FUGGEDDDDDABOUT ITTTTT! PSS. Join my FREE Content and Collaboration Facebook Group where I GIVE OUT CONTENT IDEAS! It’s for businesses, entrepreneurs, content creators & and social media managers who want to collaborate on ideas, content, industry news, trending topics, and tips! To Join, CLICK HERE PSSS. Have you ever wanted media coverage for your business or your events but you didn’t know who to talk to or how to get it? Claim your Ultimate Secret Media Coverage Starter Pack for businesses! CLICK HERE PSSSS. Shortcut the Process – Looking for someone to take your online marketing to the next level by setting up systems for you, BUILD YOUR FULL SOCIAL MEDIA STRATEGY and help you learn how to track analytics, turn followers into customers (especially if you’re currently frustrated) and how to craft perfect posts for your business? You can work directly with me! Fill out the form so I can learn more about your business and we can discuss how I can help you grow your business. CLICK HERE. |
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