If you’re trying to do more video for your business on social media, this easy shot list will help you a lot!
Not only can you shoot more videos without being in them or talking, you can use them as b-roll and keep them to use for repurposing, string them together in any number of ways, or use one static shot for a looping trending video.
Remember to use decent lighting, BUT, also remember:
THEY DON’T HAVE TO BE PERFECT.
They can be shot on your phone.
They don’t have to be overproduced.
Do this once a week or whenever you get a chance (the more you can do this the better – it doesn’t take long!) When you’re done, upload them into a dropbox or google drive and bonus: If you ever hire someone to do your social media for you or task an employee and/or family friend to do this, you’ll have video they can use already in one place.
OK here we go: Get these 6-10 second shots:
- Wide shot of your product (or you) – static shot
- Close up of your product from the side (static shot)
- Pan from side to side slowly (6-10 seconds so it can loop)
- Pan from top to bottom slowly
- Put your phone on a tripod and take video of you working (static shot)
- Take various shots of you putting something together, creating something, or packaging something up for shipping (can be just your hands or an employee)
You can now take each shot and pair it up with a trending audio and put words on the screen. You have one for each day and if you mix and match a couple, you have a seventh.
What kind of words do you put on the screen? Words of wisdom from your business philosophy. A backstory. A memory. Your why. A how-to. Talk about what you love. Put a quote up that you made up or that you attribute to someone else that aligns with your business. Disspell a myth. Answer a question to an FAQ. Whatever you do: Make it relatable.
If you do this every week, you’ll not only bank videos, you’ll get better at them.
When you post more content, you get to see what resonates with your audience, what they like to see, and what they want more of.
And you can REPURPOSE!
You can’t GROW as a content creator if you don’t post.
If you my full guide on how to find a year of posts specific to your business, click here.