Over the past couple weeks I have met a lot of business owners who are still very nervous about getting on video or doing short form videos and reels for their businesses.
Is that you?
Many do not understand the value in it and also don’t understand how to do it at all or where to start. THAT’S OK! I’ve got you!
So first, a couple of quick stats that are important.
Why should businesses be on Instagram Reels?
- 9 out of 10 users watch Instagram videos weekly, according to HootSuite.
- 86% of consumers say they’d purchase, try, or recommend a product when Instagram content is rated as “shareworthy,” a survey by HootSuite shows.
- According to a recent survey on marketing trends in 2022, short-form video has the highest return on investment of any social media marketing strategy.
What returns have my clients seen on Reels?
- One client’s Reel I shot, produced, and posted caught the attention of several local news stations who covered it – then they sent the story to the network, which shared it with their affiliates across the country. Since they ship, their products sold out that seeason.
- Another client doubled their program sales and quadrupled their web traffic because of one single Reel that hit 5 million views.
- Finally, another client closed sales to their high-ticket program.
That being said, SHORT-FORM VIDEO is king right now and I’ve seen it for myself.
So, how do businesses and small businesses get on Reels if they don’t know how?
Here’s how to get started as a business on Reels:
- Scroll through reels and scroll and scroll and scroll and see how people are adapting trends to their businesses and how people are delivering value on reels. Pay particular attention to business Reels and product Reels and find your competitors online and look to see what they are doing.
- Save the reels you like and could picture yourself adapting your business to for inspiration. The most important part about social is being genuine. So look at the reels and get a feel for what you are comfortable with. You do not have to dance. You do not have to lip-synch. There are 1 million ways to deliver value on a reel without doing any of that so look for those so you can get ideas. I like to save reels for inspo in a Google doc, I copy the link and I put it in my document and I refer back to it when I need inspiration. Do not copy but instead use it as a jumping point for your own unique ideas.
- Save songs to your music library as you get to know them and like them. You can use them later when you begin to shoot and edit your reels. Ps. You can tell they are trending if they have a little arrow pointing up in the bottom left-hand corner of the reel and that would mean that you should use them sooner rather than later because the algorithm will like that.
- Go look at what your competition is posting. Again do not copy but this is good information to know if they are on reels then that means you need to be too.
Reels can be super easy to create, especially if you create a system to add it into your day or once a week.
Do you want my free social media planning guide along with content ideas for your business? Hit the link here to grab it!
PS. Read how you can now SCHEDULE Reels once you’ve put them together on Metricool! How exciting is that?!