| You know that simple, easy button you can push that allows you to also send your Instagram content to Facebook? This is a very simple tool to use to post directly from Instagram to Facebook but PLOT TWIST! And I say this with love… don’t do it. If your Instagram is feeding directly to Facebook, go unlink it right now. Ok? Here’s why: 1. It looks like you shoved a piece of IG content to FB and that’s it and don’t care. I know, it’s so much easier to let one flow to the other, but the truth is, they’re different platforms and need to be treated as individual platforms with each post optimized for the platforms. 2. People don’t use those hashtags on Facebook. I know they want us to but no one really does and it looks clunky. Not a great user experience. 3. All the wording goes so FB too, and there’s no such thing as “link in bio” on Facebook. You want to actually provide the link in there anyway if that’s your call to action. 4. Because of all those reasons your post just may not perform as well. So you’re ruining a perfectly good post. Do this instead: 👉 Customize each post to the platform 👉 Schedule it through an outside scheduler or the FREE Creator Studio that exists in Facebook already so you can treat each post differently but you can still kind of streamline the process. For reels, download them to your phone and reupload them in the reels section of your FB page – that’s the only place you can really do hashtags where it doesn’t matter. The format is so similar to IG people probably expect it. If you have any questions and this doesn’t make sense, let me know! I’ll send out a video tutorial! Saying all of this with love because I want to help you grow your business and your amazing presence on social! |