When you’re creating content for your social media platforms, it’s not only important to plan out what you’re going to post ahead of time and schedule it out, it’s also a good idea to “batch” content creating.
What does that mean?
It means taking one piece of content you’ve created and making 5-10 pieces of other content out of it. Here’s a quick example:
Not only does this allow you to have multiple pieces of content to post on different days, it allows you to showcase your products in different ways, and the good (and bad) thing is that not everyone will see all these posts, so it won’t seem redundant.
That’s because Facebook only shows your content to about 10% of your fans, so different people will see different posts.
How can you create 5-10 pieces of content out of one?
Say, for instance, you have a new cheesecake product like one of my current clients.
You can shoot various photos of it, do a slowmo video of someone cutting into it, do a testimonial video of someone trying it, do a Facebook live of making it or someone eating it…
Another example is taking a Facebook live of a demonstration or a tour, then after that is over, download the video and create several smaller videos from it to post on the various platforms.
For example, my client decorated their shop for Halloween, so their Facebook Live included their new product, a demo making a hot foamy latte, a tour of the courtyard where there was live music, a tour of their “graveyard” – ALL VERY VISUAL and engaging. (It continued to get engagement on their page days later.)
Afterward, there were at least three video creation opportunities from that one live: the making of the latte and a shortened video of the tour, along with video of someone trying their products.
Batch content.
Another client does a weekly inspirational podcast, and she is able to not only create YouTube videos using the audio of her podcast, she can also make short videos for Instagram and Facebook along with beautiful graphics with inspirational quotes from the podcast. I’ve been able to create an entire week’s worth of content (and more) from that one show each week.
How can you identify what content to create multiple pieces of content out of?
- Start with a topic that you want to focus on.
- Think about what you can create from that topic and what visual elements you can create.
You can create a blog post of that topic, then you can create a “How-to” graphic of the steps to take or you can take photos of the topic/product. You can create a video or a demo of that product, and you can do a live video talking about the creation or function of the product.
All of these can be posts for the various platforms you are on, from Instagram to Facebook and “Stories” on both, plus YouTube, TikTok and Twitter.
Get more bang for your buck and save time by batching your content! Remember, one topic – five ways (or more). Work smarter, not harder!
Questions or want to brainstorm? Email me: christie@christieo.com.