It’s true. You’ve seen them popping up everywhere, there seems to be a “day” for everything.
“Clean out your refrigerator Day,” “Cat Day,” “Dog Day,” “Rescued Pets Day,” “Ketchup Day,” American Beer Day,” “Pierogi Day,” and today, which happens to be “Garlic Lovers Day,” which I happen to love.
Some people think these days are ridiculous and they’re right. BUT, they do make for extra fun content for social platforms, especially if they’re meaningful to you.
In fact, if you are a restaurant owner, Garlic Day ideas could make for good social content AND good ideas for you to celebrate the day as a business.
Coffee Day? Yes! Specials on coffee! Which make for extra-important, even viral content – since people (like me) LOVE THEIR COFFEE.
Don’t forget Margarita Day.
And everyone in America loves to celebrate the birthdays of our military branches. This is a day we can salute our armed forces and all our veterans.
Where can you find all this information?
A good way to plan social content is to Google “fake holidays” or “what holiday is today” or you can check out these calendars that I use:
- National Day Calendar (Here’s the one for October)
- National Today (Here’s the one for October)
- CheckIDay.com
- Any Day Guide (This one you kind of have to sift through)
DO double check the days and dates through Google to make sure that particular calendar is up to date. Sometimes I’ve found that the day is celebrated on a different day each year, or even there are similar days celebrated throughout the year like for instance, there are multiple donut days. Just double check that you’ve got the right day to save yourself some embarrassment in case the calendar is wrong. (Example: One of the calendars has Amazon Prime Day incorrect.)
DO use the ones that are relevant to you as a human or you as a business. Some can be serious and raise awareness, and if a topic like mental health or breast cancer is important to you and your business or your cause, you can use these calendars to plan out social content well ahead of time, even creating entire social campaigns, fundraisers, or specials around them. You can use them as a chance to honor others, like first responders, teachers, brothers, sisters, even people with red hair (yes there is a holiday for that – and believe it or not, it was one of the MOST POPULAR posts we did at a company I worked for.)
DO feel free to use this as a chance to have fun on your social media pages! You can create polls out of them on Instagram or Facebook stories, you can create video content AND photo content around them, and you can use them as ideas for recipes or blog posts or just REALLY.BEAUTIFUL.PICTURES. If it’s “National Corn Maze Day” and you own a farm, there’s your chance to GO LIVE on Facebook from your maze of maize (see what I did there). (Disclaimer: I do not know if this is an actual holiday but there is a “holiday” for everything basically so I’m not counting it out. Also there should be one in my opinion.)
DON’T do every single fake holiday. People will feel like you’ve gone overboard and bail. Choose wisely, be relevant, and sometimes you can learn a lot about your audience from these. You could have a large audience of people with red hair and not even know it! If you’re a hair salon, that’s valuable information!